eLearning Services in Washington D.C.

Q: Why should organizations invest in tailored eLearning solutions?

Tailored eLearning typically increases engagement, improves retention, and targets specific skill gaps—because the content uses the organization’s real scenarios, terminology, and expectations instead of generic examples.

Q: How does custom eLearning content differ from off-the-shelf courses?

Off-the-shelf courses are broad and one-size-fits-many. Custom eLearning is designed around your audience, goals, and constraints so the visuals, script, and learning moments align directly with what your team needs to do on the job.

Q: What are the initial steps for planning custom eLearning content?

Most projects begin with a needs analysis: identifying learning gaps, audience traits, and business goals. From there you define learning objectives, outline scope, choose instructional approaches, and confirm technical requirements—so production starts with clear direction.

Q: How do you ensure eLearning content aligns with specific business goals?

Start with business goals and the KPIs they map to, then build learning objectives that directly support those outcomes. Regular stakeholder/SME check-ins during scripting and development help keep content aligned, and learning activities should reflect real workflows learners will use.

RaffertyWeiss Media creates high-quality, engaging video content for e-learning and training. We collaborate with educators and trainers to develop customized videos that simplify complex topics across various subjects, including healthcare, human resources, law enforcement training, and transportation safety. Our offerings include graphics-driven presentations, on-camera hosts, animations, expert interviews, and role-playing scenarios.

Serving clients from nonprofits, educational institutions to corporations and government agencies, we provide tailored solutions whether you need a portion of content or a complete course production. Contact RaffertyWeiss Media and let us help you enhance your e-learning experience.

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Challenge

FHI 360 needed authentic, relatable voices to feature in their national HIV awareness radio campaign. The success of their message depended on finding voice talent that would truly resonate with diverse target audiences, including both English and Spanish speakers.

The Solution

RaffertyWeiss Media orchestrated a comprehensive casting and production process, including:

Auditioning over 150 voice artists
Selecting and hiring 25+ global voice actors, both English and Spanish speakers
Creating distinct persona profiles to ensure each role would be authentically represented
Producing multiple radio spots using carefully curated voice combinations

The Impact

The campaign struck the right chord, garnering praise from the HIV community for its authenticity and effectiveness. By matching authentic voices to carefully crafted messages, RaffertyWeiss helped facilitate FHI 360’s creation of radio content that connected meaningfully with listeners while advancing their public health mission.

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Tailored eLearning Production

We work closely with educators and trainers to develop customized video materials that meet specific learning objectives. Our team ensures that each video is tailored to your curriculum and audience.

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Working with Patrick and his team -- we get great results every time! They are creative, responsive, easy to work with, and produce really powerful, professional products for us and our clients.

Laura Nolan

JBS International

Custom eLearning Content FAQ

Remember when you tried to fit a square peg into a round hole? That’s how many organizations feel about generic training. It’s useful, but rarely hits the mark. In today’s fast-paced business world, unique challenges and specialized skills are common. A one-size-fits-all learning approach simply doesn’t work. This is where custom eLearning content comes in. Think of it as getting a tailored suit instead of one off the rack. It’s made to fit and empower your team, aligning with your culture, goals, and learners' needs. It creates an experience that speaks to your people, addressing their specific issues and driving success. Whether it's onboarding complex software, teaching compliance, or building leadership skills, custom eLearning is essential. It’s an investment in engagement, relevance, and the long-term growth of your workforce. Let’s explore how to unlock this potential.

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What Exactly Is Custom Elearning Content?

Custom eLearning content is digital learning material created to meet an organization's specific training objectives and learner requirements. This content is developed from the ground up, adhering to brand guidelines, internal procedures, and expected performance results. Unlike generic courses, it fits precisely, addressing exact needs and increasing relevance for the audience. This ensures the content resonates deeply, reflecting the learner's real work environment and challenges.

‍Real Results: A manufacturing company reduced machine downtime by 25% after implementing custom eLearning modules tailored for their equipment and operational protocols.

‍Takeaway: Invest in eLearning content that matches your training goals and learner needs.

Why Should Organizations Invest in Tailored Elearning Solutions?

Organizations should invest in customized eLearning solutions because they increase engagement, enhance knowledge retention, and address specific skill gaps, thereby maximizing training effectiveness. Generic solutions often fall short, leaving learners disengaged and skills underdeveloped. Customized content reflects learners' realities by using their language and scenarios, making learning more relevant and effective. Consequently, organizations experience measurable improvements in performance and productivity.

Real Results: A call center reduced its average call handling time by 30%. They trained agents with custom eLearning modules that featured real customer service scenarios and specific company policies.

Takeaway: Customized learning increases engagement and helps close your team's specific knowledge and skill gaps, leading to better results.

How Does Custom Elearning Content Differ From Off-The-Shelf Courses?

Custom eLearning content differs from standard training courses. Unlike generic materials, custom eLearning videos are tailored to your organization’s specific needs, audience, and goals. This guarantees that every visual, script, and learning moment aligns with your objectives.Off-the-shelf courses tend to be broad and often irrelevant, making learners wade through unnecessary information. On the other hand, custom eLearning videos highlight your brand, culture, and real workplace scenarios. This results in training that is more targeted, relatable, and effective. It’s like the difference between a tailored suit and one off the rack—both may fit, but only one is designed specifically for you.

Real Results: A tech company replaced generic leadership training with custom scenarios that reflect its culture. As a result, they experienced a 15% rise in management effectiveness scores.

Takeaway: Choose customized eLearning content for targeted relevance and impact. Off-the-shelf options offer general use but lack personalized engagement.

What Are the Initial Steps for Planning Custom eLearning Content?

The initial step in designing custom eLearning content is a needs analysis. This step helps identify learning gaps, target audience traits, and business goals. It usually involves stakeholder interviews, reviewing existing data, and defining clear learning objectives. Once needs are identified, the next step is outlining the content scope, instructional strategies, and technical requirements. A well-defined project scope is crucial for efficient custom content development. It provides the right direction before you begin the journey.

Real Results: An HR department conducted a needs analysis and identified gaps in anti-harassment training. They developed a custom module, which resulted in an 18% decrease in reported incidents during the first year.

Takeaway: Begin with a comprehensive needs assessment. This identifies learning gaps and business objectives before development starts.

How Do You Ensure Elearning Content Aligns With Specific Business Goals?

To ensure custom eLearning content meets specific business goals, start with those goals as the foundation for all design decisions. Clearly define key performance indicators (KPIs) and desired behavioral changes from the beginning. Then, map all learning objectives directly to these goals. Regular check-ins with stakeholders and subject matter experts (SMEs) during development help confirm that the content remains on track. The instructional design process should connect learning activities to real-world business outcomes and organizational objectives strategy.

Real Results: A retail company linked their custom sales training to increasing average transaction value. This resulted in a 7% growth in sales per customer over six months.

Takeaway: Connect specific business KPIs to learning goals. This ensures each custom content piece supports measurable success for the organization.