A public service announcement only works if people stop, watch, and feel something. RaffertyWeiss Media has spent 25 years producing PSA campaigns for federal agencies, nonprofits, and advocacy organizations across the Washington DC region - turning critical public health, safety, and social impact messages into stories that move audiences to act.We don't just produce PSAs. We build campaigns designed to reach the people who need to hear your message most.
Whether you're a government agency, national nonprofit, or advocacy organization, we can help you educate, inspire, and drive action. Contact RaffertyWeiss Media today, and let us help you make a difference.
Every PSA we produce starts with strategy: who are you trying to reach, what do you need them to do, and what's the one message they need to walk away with - before a single frame is shot. We produce PSA campaigns in a range of formats, matched to your audience, message, and distribution channel.
30- and 60-second spots produced to network and affiliate broadcast standards for local, regional, and national placement.
Short-form vertical and horizontal content optimized for Facebook, Instagram, YouTube, and TikTok - built for the scroll-stop moment.
Scripted and produced audio spots for AM/FM broadcast and streaming platforms, with professional voiceover talent.
Full production in Spanish and other languages with native-speaker voiceover and culturally appropriate adaptation - not just translation.
2D animation and motion graphics for complex topics, sensitive subject matter, or campaigns where live action isn't the right fit.
Multi-spot campaigns with consistent creative direction, designed for sustained audience exposure and behavior change.
Our PSA clients include federal and state agencies, national nonprofits, public health organizations, and advocacy groups. We understand the unique communication challenges of each:
need PSAs that are accessible, compliant, and built to reach diverse populations - including multilingual and underserved communities. We've produced PSA content for the Centers for Medicare & Medicaid Services, the Defense Safety Oversight Council, and the Maryland Department of Health.
need PSAs that cut through the noise, build urgency, and move audiences to act - without a Hollywood budget. Clients like the Prevent Cancer Foundation, United Way, and 50 For Freedom have trusted us to deliver campaigns that make a real difference.
need PSAs that communicate sensitive topics clearly, empathetically, and in a way that reaches the right people at the right moment. We understand the production standards, compliance requirements, and audience considerations that come with health and safety messaging.
The Maryland Department of Health needed to reach residents across the state with an urgent, sensitive message: help is available. The 988 Suicide and Crisis Lifeline needed a PSA that would cut through - reaching people in crisis and the family members who love them - without stigma, without fear, and with a clear path to action.
RaffertyWeiss produced a broadcast-ready PSA campaign for the 988 Crisis Line that was distributed across Maryland television and digital platforms. The campaign combined emotional storytelling with a clear, accessible call to action - designed to reach audiences at the moment they needed it most.
We know the clients, the compliance requirements, the procurement processes, and the communication culture of the DC region. We've worked with federal agencies, national nonprofits, and advocacy organizations for over two decades - we understand what it takes to get content approved and into broadcast.
Most production companies start with a shot list. We start with your audience and your message. Every PSA we produce is built around a clear communication objective - what do you need your audience to think, feel, or do after watching?
Scripting, casting, production, editing, voiceover, sound design, and broadcast-ready delivery - all handled under one roof in Bethesda, MD. No outsourcing, no handoffs, no surprises.
We deliver PSAs in every format required for TV broadcast, social media, radio, and digital distribution. We know the technical specs, the placement processes, and how to maximize the reach of your campaign budget.
We produce PSAs in multiple languages with native-speaker voiceover talent and culturally appropriate adaptation - not just translation.
Our PSA work has been recognized by the Telly Awards, Davey Awards, Communicator Awards, and others. Our clients include federal agencies, national health organizations, and advocacy groups with missions that matter.
