Animation & Video Explainer Services in Washington D.C.

RaffertyWeiss Media specializes in creating dynamic animations for promotional videos, broadcasts, websites, social media, trade shows, events/meetings, explainers, training, and interactive/eLearning platforms. Our visually compelling animations elevate your communication strategy, ensuring every project meets your goals and leaves a lasting impression.

Whether you're a corporation, nonprofit, educational institution, or government agency, we can help you effectively communicate, market, and train.
Contact RaffertyWeiss Media today, and let us bring your story to life with customized animations that captivate and motivate your audience.

Need Help?

Comprehensive Animation Solutions

Get in Touch
Dynamic Visual Storytelling
Custom 2D & 3D Animation Styles
Promotional Explainer Animations

Featured Work

Case Study

Challenge

AARP needed to educate older adults abour driving safely. With all the new technology, bike lanes, weather patterns, etc. its and ever changing landscape for these older population.

Results

RaffertyWeiss produced a series of of 20 short videos and animations that used in AARP SmartDriver programs across the country. The training courses are taught in person and the videos and animations are used to reinforce the programs objectives of educating and informing the older adults about driving safely. We produced this videos in multiple languages including Spanish, Mandarin, Korean and Portuguese. We have won over close to a dozen different industry awards on this video series.

Oil sand mining graphic
Dynamic Animation Solutions

Partner with us to elevate your visual communication strategy with animations that captivate and inform. Our team ensures every animation project meets your objectives and leaves a lasting impression.

Get in Touch
RaffertyWeiss Media is a trusted creative partner that has delivered multiple video and animation outputs for us here at Lockheed Martin.
Phil Santucci
Lockheed Martin
Get in touch with us today
Ready to Start Your Production?
Get in Touch

Animation Production FAQ

Starting an animation production journey is like conducting an orchestra. Every part, from concept to final render, must work in harmony. It’s a delicate dance between art and technology, where imagination forms, frame by frame. From the fun of Saturday morning cartoons to the stunning realism of blockbuster CGI, animation brings visions to life. My years in media production show that the magic lies not just in the final image but in the careful process behind it. Many begin with a great idea, but the complexity can be overwhelming. Without a clear plan, even the best concepts can get lost in technical challenges and creative compromises. This guide will simplify the animation production pipeline, giving creators, producers, and businesses a strategic overview. We’ll look at key stages, highlight important roles, and arm you with the knowledge to navigate this lively industry. Forget the idea that animation is just for kids – it’s a powerful medium for storytelling, education, and brand building in all sectors. Let’s uncover the secrets to successful animation production.

Frequently Asked Questions

FAQ 1: What is the typical animation production pipeline?

The typical animation production pipeline consists of three main stages: pre-production, production, and post-production. This approach helps ensure a smooth workflow from concept to final delivery. It minimizes mistakes and encourages creativity. The process begins with ideation and scriptwriting. Next, it includes visual development and animation. Finally, it concludes with editing, sound design, and rendering. My experience indicates that following this pipeline is essential for projects of any size.

Real Results: A recent 2D explainer video project we produced finished 15% under budget by carefully following a pipeline that identified design flaws during pre-production.

Takeaway: Learn the pipeline phases. This will help you streamline your project and avoid costly revisions later.

FAQ 2: What are the main types of animation styles available?

The main types of animation styles are 2D, 3D, stop-motion, and motion graphics. Each style brings its own look and storytelling strength. 2D uses hand-drawn or vector images. 3D relies on computer-generated models in a virtual environment. Stop-motion features physical objects moved frame by frame. Motion graphics focus on animated graphic design elements. Choosing the right style depends on the project’s message, audience, and budget. For instance, a children’s series might prefer 2D, while a sci-fi film would require 3D.

Real Results: A client's campaign experienced a 30% increase in engagement after switching from traditional 2D to dynamic motion graphics for their social media ads.

Takeaway: Select an animation style that aligns with your story, target audience, and available resources.

FAQ 3: How long does an average animation project take to complete?

The length of an average animation project varies widely. It can take a few weeks for short motion graphics or several years for feature films. For instance, a 60-second explainer video may take 6 to 12 weeks, while a 22-minute TV episode could require 6 to 9 months. Detailed character design, realistic rendering, and many revisions can significantly extend timelines. Setting realistic expectations based on the project's scope is essential.

Real Results: I worked on a complex 3D commercial that took 8 months and involved 25 artists. The project featured detailed character animation and high-quality rendering.

Takeaway: Define the project scope early. Add extra time to your schedule, as animation complexity can impact the delivery date.

FAQ 4: What is the role of a producer in animation production?

The producer in animation production manages the project from start to finish. They handle budgets, schedules, and personnel. Producers act as the main communication link, ensuring creative ideas align with practical needs and stakeholder expectations. A good producer addresses challenges, secures funding, hires talent, and keeps the project on track and within budget. They are key players, turning artistic goals into finished animation.

Real Results: In our last animation project, the producer found last-minute funding. This stopped a 3-month delay in post-production and saved thousands of dollars.

Takeaway: A skilled producer is essential for keeping animation projects on schedule. They assist with organizing, funding, and making sure everything progresses smoothly to the completion.

FAQ 5: What happens during the pre-production phase of animation?

In the pre-production phase of animation, the creative blueprint is carefully crafted. This stage establishes the foundation for all subsequent steps. It includes concept creation, scriptwriting, character design, environment design, storyboarding, and animatics. Think of it like making plans before constructing a house; every detail is mapped out to prevent expensive changes later. Here, ideas become clear, and visual styles are defined, ensuring everyone is aligned.

Real Results: A studio reduced animation costs by 20% by carefully reviewing their storyboard and animatic. This approach helped them identify narrative gaps before beginning full production.

Takeaway: Invest heavily in pre-production. This helps identify creative and technical problems early. Doing so saves time and money in the long run.