The National Mining Association (NMA) faced a dual mission:
RaffertyWeiss Media created a comprehensive visual storytelling campaign that showed the modern face of mining. Over four days at two US mining locations, we:
The campaign delivered powerful results across multiple channels:
This multimedia campaign successfully repositioned mining as a high-tech, forward-thinking industry while highlighting its essential role in America's economic future. The content continues to serve dual purposes: attracting new talent to the industry while educating policymakers about mining's critical importance to our national infrastructure, economy, and technology sectors.
"I'm now on my third very extensive project with RaffertyWeiss Media and continue to be blown away by the team's capabilities, professionalism and the heart they bring to every single project. To put it simply: this is a team that makes amazing things happen. From filming in underground mines to conducting interviews at 9,000 foot elevations on mountains without paved roads, I never heard a "no" when I asked them what was possible. Aside from the extraordinary production skills, their unparalleled people skills are what make RaffertyWeiss standout from other production and media companies. It's a singular talent to be able to put interview subjects at ease immediately and, in the end product, that comfort comes across to the viewer. You can tell that this is a team that loves what they do, enjoys the process, and takes great pride in delivering an end product that hits all the marks."
- Ashley Burke
Senior VP, Communications
No matter their size, associations are responsible for recruiting, informing, and engaging members from all walks of life and corners of the globe. And one of the most effective tools in any association’s member outreach toolbox is video and multimedia content.
Whether you’re focused on retaining or growing your membership, capturing and sharing a conference or trade show, or providing news and insights from recent government advocacy efforts, RaffertyWeiss Media has the experience and expertise to help your association engage current members, reach potential new recruits, and keep everyone up-to-date on your campaigns, goals, and impacts.
