The National Mining Association (NMA) faced a dual mission:
RaffertyWeiss Media created a comprehensive visual storytelling campaign that showed the modern face of mining. Over four days at two US mining locations, we:
The campaign delivered powerful results across multiple channels:
This multimedia campaign successfully repositioned mining as a high-tech, forward-thinking industry while highlighting its essential role in America's economic future. The content continues to serve dual purposes: attracting new talent to the industry while educating policymakers about mining's critical importance to our national infrastructure, economy, and technology sectors.
"I'm now on my third very extensive project with RaffertyWeiss Media and continue to be blown away by the team's capabilities, professionalism and the heart they bring to every single project. Simply put: this is a team that makes amazing things happen. From filming in underground mines to conducting interviews at 9,000 foot elevations on mountains without paved roads, I never heard a "no" when I asked them what was possible. Aside from the extraordinary production skills, their unparalleled people skills are what make RaffertyWeiss standout from other production and media companies. It's a singular talent to be able to put interview subjects at ease immediately and, in the end product, that comfort comes across to the viewer. You can tell that this is a team that loves what they do, enjoys the process, and takes great pride in delivering an end product that hits all the marks."
- Ashley Burke
Senior VP, Communications
Engage, Inform, and Inspire With Videos for Associations
Regardless of their size, associations are responsible for recruiting, informing, and engaging members from diverse backgrounds and across the globe. From professional organizations and trade associations to nonprofit coalitions and advocacy groups, the challenge of delivering consistent, compelling communication has never been greater. And one of the most effective tools in any association’s member outreach toolbox is high-quality video and multimedia content.
Whether you're hosting a virtual event, introducing a new initiative, or spotlighting the stories of your members, video brings your message to life in a way that text and images alone simply cannot. Through video you can build emotional connections, share complex information in digestible ways, and foster a sense of community among members—regardless of where they are in the world.
At RaffertyWeiss Media, we help associations harness the power of professional video production, offering creative solutions tailored to your organization’s mission and audience.
Types of Association Videos We Create
Membership Recruitment Campaigns
Attract new members by showcasing the value your association offers. From testimonial-driven videos to dynamic explainer content, we help communicate why your organization matters—and why viewers should join.
Event Coverage
Capture the energy and key moments of your conferences, annual meetings, trade shows, or webinars. Whether you're broadcasting live or producing post-event highlight reels, we ensure the experience lives on long after the event.
Government & Legislative Advocacy
Keep your members informed about important policy developments, regulatory changes, and lobbying efforts with videos that break down complex topics and reinforce your association's leadership role.
Member Spotlights & Success Stories
Celebrate the achievements of your members and show the real-world impact of your community. These personal stories not only honor your members but also serve as powerful recruitment and engagement tools.
Training & Onboarding Content
Create consistent, branded educational materials for new members, volunteers, or board members. From compliance training to member benefits walkthroughs, we help you streamline communication and save time.
Our team is well-versed in the unique needs of associations, recognizing the importance of maintaining brand consistency, delivering accurate messaging, and adapting to tight schedules that accommodate both staff and volunteers. We collaborate closely with your leadership, marketing, and communications teams to create content that’s not only visually engaging but also strategically aligned with your organization’s goals.
Why Associations Choose RaffertyWeiss Media
Deep Experience in Association Storytelling
We’ve partnered with numerous associations across sectors—healthcare, education, business, government, and more—giving us a deep understanding of your communication needs.
Full-Service Production
From concept development and scripting to filming, editing, and post-production, we handle it all, ensuring a seamless and professional experience from start to finish.
Audience-Focused Approach
We tailor each video to resonate with your specific audience, whether it's members, policymakers, potential sponsors, or the general public.
Scalable Solutions
Whether you need a single video or a comprehensive content strategy, we offer flexible packages that fit your goals and budget.
Ready to Strengthen Your Message with Video?
Video is no longer a luxury—it’s a necessity for associations looking to stay relevant and connected in today’s fast-paced, digital-first world. With the right media partner, your content can do more than inform. It can unite, motivate, and grow your membership base in powerful new ways.
Let RaffertyWeiss Media help you tell your story and amplify your voice. Reach out today to learn how we can support your association’s mission through creative, strategic video production.
Let’s be honest—if you’re a nonprofit, every dollar counts, every message matters, and every second of attention from your audience is a precious opportunity. That’s why video isn’t just another piece of your marketing toolkit—it’s your most powerful asset for making a lasting impact.
At RaffertyWeiss Media, we specialize in nonprofit video production that does more than just look good. Our videos connect emotionally, communicate your mission with clarity and heart, and inspire viewers to become lifelong supporters. Whether you're creating a quick social clip or building a comprehensive campaign, we’ve been helping nonprofits tell powerful, effective stories for over two decades—and we’re just getting started.
Why Your Nonprofit Needs Video Production
The truth is, people don’t donate to causes—they give to stories. And nothing tells your story more vividly and memorably than video. A well-crafted video draws people in. It shows your mission in action, paints a compelling picture of the human impact behind your work, and moves viewers to feel, think, and act.
Video can help your nonprofit make a strong emotional connection, simplify complex ideas, highlight the real-world results of your efforts, and amplify your message across multiple digital platforms. When done right, video doesn’t just share your story—it helps turn your mission into a movement.
Trusted Video Production Company For Nonprofits
At RaffertyWeiss Media, we’ve had the privilege of working with some of the most prominent and most respected nonprofit organizations and many smaller, equally passionate groups doing vital work in their communities. From award-winning documentaries to high-impact digital branded content, we understand what it takes to deliver results.
We know how to stay on message, stay within budget, and deliver professional-grade video content that performs across every platform—from gala premieres to Instagram reels.
When you work with us, you're not just hiring a nonprofit video production company; you're partnering with professionals who understand the unique needs and challenges in the nonprofit space.
We offer a full suite of nonprofit video production services designed to meet your needs and exceed expectations:
- Our fundraising videos are crafted to inspire generosity by putting emotion at the forefront. These are ideal for capital campaigns, year-end appeals, or Giving Tuesday pushes.
- If you want to raise awareness or drive action, our public service announcements (PSAs) are concise, memorable, and made for impact—whether they’re airing on TV or going viral online.
- For events and celebrations, our impact videos highlight your successes and recognize your supporters, making them a perfect fit for galas, conferences, and donor presentations.
- We also specialize in social media and digital campaigns, producing fast, punchy videos optimized for platforms like Facebook, Instagram, YouTube, and TikTok. These are built to stop the scroll and engage people with your cause.
- Internally, we help keep your team aligned with training and communication videos
from volunteer onboarding to staff briefings, all crafted with the same level of professionalism and care.
Nonprofit Video Production Process
Our video production process is built to be strategic, streamlined, and effective. It includes:
Discovery – We take the time to understand your goals, audience, and mission to establish a clear creative direction.
Scripting & Storyboarding – We shape your message into a powerful, visual narrative through thoughtfully crafted scripts and detailed storyboards.
Production – Our team manages all technical elements—filming, lighting, and logistics—on location or in the studio.
Post-Production – Editing, sound design, and motion graphics come together to polish every detail of your video.
Final Delivery – We deliver your video optimized for your key platforms and can advise on the best ways to distribute and promote it.
Start Your Nonprofit’s Video Production With RaffertyWeiss Media
Your organization’s mission deserves to be seen, heard, and remembered. Let RaffertyWeiss Media help you create video content that checks every technical box and, more importantly, speaks straight to the heart. When your story is told with clarity, emotion, and purpose, it inspires action, and action creates change.
Contact us today to get started on your next nonprofit video project. Together, let us bring your mission to life on screen and into the hearts of those who matter most.
Regardless of their size, associations are responsible for recruiting, informing, and engaging members from diverse backgrounds and across the globe. From professional organizations and trade associations to nonprofit coalitions and advocacy groups, the challenge of delivering consistent, compelling communication has never been greater. And one of the most effective tools in any association’s member outreach toolbox is high-quality video and multimedia content.
Whether you're hosting a virtual event, introducing a new initiative, or spotlighting the stories of your members, video brings your message to life in a way that text and images alone simply cannot. Through video you can build emotional connections, share complex information in digestible ways, and foster a sense of community among members—regardless of where they are in the world.
At RaffertyWeiss Media, we help associations harness the power of professional video production, offering creative solutions tailored to your organization’s mission and audience.
Our team is well-versed in the unique needs of associations, recognizing the importance of maintaining brand consistency, delivering accurate messaging, and adapting to tight schedules that accommodate both staff and volunteers. We collaborate closely with your leadership, marketing, and communications teams to create content that’s not only visually engaging but also strategically aligned with your organization’s goals.
Video is no longer a luxury; it’s a necessity for associations looking to stay relevant and connected in today’s fast-paced, digital-first world. With the right media partner, your content can do more than inform. It can unite, motivate, and grow your membership base in powerful new ways.
Let RaffertyWeiss Media help you tell your story and amplify your voice. Reach out today to learn how we can support your association’s mission through creative, strategic video production.
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