Nonprofit Video Production Services in Washington, D.C.

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RaffertyWeiss Media has provided nonprofit video production services to charities and mission-driven organizations for more than 25 years. From fundraising campaigns and donor impact videos to broadcast PSAs and social media content, we create videos that support giving, volunteer engagement, advocacy, and public awareness. Our nonprofit clients include the American Red Cross, AARP, United Way, Girl Up, United to Beat Malaria, FourBlock, and the National Museum of Women in the Arts.

Headquartered in Bethesda, Maryland, RaffertyWeiss Media serves nonprofit organizations throughout Washington, D.C., the greater metropolitan area, and nationwide. From national nonprofits based in Washington DC to community organizations serving the DMV, we understand the donor expectations, stakeholder needs, and mission-focused communication challenges that shape nonprofit storytelling in the Washington, D.C., region.

25+ Years Serving Nonprofits

Award-Winning Production

We Work Within Your Budget

Trusted by Nonprofits, Charities, and Mission-Driven Organizations
University of Maryland School of Public
WANADA
United To Beat Malaria
United Educators
The Herald Group
St Mary's College Maryland
American Red Cross
Peraton
PAN Foundation
Noble Energy
NMA
NCIS
US Navy
Johnson Controls
JBS International
HealthCare.gov
Georgetown University
Gallup
Four Block
Dominion Energy
Department of Labor
Cornerstone
CMS
AARP
AMTRAK
AOTA
The Catholic University
CDC
American Psychological Association
Department of Justice
Fannie Mae
Concepts
Girl Up
Lockheed Martin
Matan
American College of Cardiology
Powell Tate
ODEP
Washington Jesuit Academy
Samhsa
St. John's
Weber Shandwick
United Way
Giant
Edelman
US Department of Education
Chainalysis
ULI
University of Maryland School of Public
WANADA
United To Beat Malaria
United Educators
The Herald Group
St Mary's College Maryland
American Red Cross
Peraton
PAN Foundation
Noble Energy
NMA
NCIS
US Navy
Johnson Controls
JBS International
HealthCare.gov
Georgetown University
Gallup
Four Block
Dominion Energy
Department of Labor
Cornerstone
CMS
AARP
AMTRAK
AOTA
The Catholic University
CDC
American Psychological Association
Department of Justice
Fannie Mae
Concepts
Girl Up
Lockheed Martin
Matan
American College of Cardiology
Powell Tate
ODEP
Washington Jesuit Academy
Samhsa
St. John's
Weber Shandwick
United Way
Giant
Edelman
US Department of Education
Chainalysis
ULI
University of Maryland School of Public
WANADA
United To Beat Malaria
United Educators
The Herald Group
St Mary's College Maryland
American Red Cross
Peraton
PAN Foundation
Noble Energy
NMA
NCIS
US Navy
Johnson Controls
JBS International
HealthCare.gov
Georgetown University
Gallup
Four Block
Dominion Energy
Department of Labor
Cornerstone
CMS
AARP
AMTRAK
AOTA
The Catholic University
CDC
American Psychological Association
Department of Justice
Fannie Mae
Concepts
Girl Up
Lockheed Martin
Matan
American College of Cardiology
Powell Tate
ODEP
Washington Jesuit Academy
Samhsa
St. John's
Weber Shandwick
United Way
Giant
Edelman
US Department of Education
Chainalysis
ULI

Why Nonprofits Choose RaffertyWeiss Media for Video Production

More Than 25 Years of Nonprofit Experience
RaffertyWeiss Media has worked with national nonprofits and community-based organizations across a wide range of missions. We understand the importance of responsible budgeting, stakeholder coordination, audience trust, and clear communication in nonprofit video production.
Storytelling Grounded in Your Mission
Effective nonprofit videos connect the organization’s mission with the people, communities, and issues behind the work. We develop clear, authentic stories that help audiences understand why the mission matters and how they can support it through giving, volunteering, advocacy, or participation.
Production Plans Built Around Your Budget
We align the creative approach, filming schedule, crew, and deliverables with your communication priorities and available resources. Whether the project is created for a fundraising event, donor campaign, website, or social media, each production decision is made with the intended audience and use in mind.
One Team from Planning Through Delivery
RaffertyWeiss Media supports scripting, filming, editing, sound design, motion graphics, captioning, and platform-specific delivery. A coordinated production team and consistent point of contact help keep communication, reviews, and approvals organized throughout the project.

Nonprofit Video Production Services We Offer

 Fundraising and Donor Campaign Videos

We put the story at the center of every fundraising video. For capital campaigns, year-end appeals, Giving Tuesday, and major donor presentations, we help nonprofits explain how contributions support their mission, programs, and communities.

Public Service Announcements

We produce PSAs for television, social media, and digital distribution in English and Spanish. Our experience includes national outreach campaigns for ODEP, DHS, and CDC, as well as advocacy and awareness videos for organizations working in civil rights, criminal justice reform, social equity, and community empowerment.

Impact and Gala Videos

Impact videos help nonprofits communicate their work during galas, annual conferences, donor appreciation events, and other important moments. We combine interviews, program footage, and clear messaging to show audiences who the organization serves, what its programs do, and why continued support matters.

Social Media and Digital Campaigns

We create platform-specific videos for Facebook, Instagram, YouTube, TikTok, and other digital channels. Deliverables may include short-form edits, vertical video, captions, and campaign variations designed around each platform and audience.

Training and Volunteer Communications

Clear, consistent videos can support volunteer onboarding, staff training, board communications, and internal program updates. We help nonprofits organize complex information into accessible content that can be used across teams, locations, and training environments.

Annual Reports, Grant Reporting, and Board Communications

We produce annual report videos, grant-reporting and program-impact videos, and content for board recruitment and leadership development. Documentary-style interviews, supporting footage, graphics, and data can help nonprofits communicate results clearly to funders, board members, major donors, and other stakeholders.

Our Nonprofit Video Production Process

Step 1
Discovery
We take the time to understand your mission, audience, communication goals, stakeholders, and intended distribution channels before filming begins.
Step 2
Scripting and Storyboarding
We shape your message into a clear visual story using scripts, interview questions, production outlines, or storyboards that reflect your organization’s voice and goals.
Step 3
Production
Our team manages filming, lighting, sound, and logistics at your office, program location, event venue, in the field with the people you serve, or in a professional studio.
Step 4
Post-Production
Our team handles editing, sound design, motion graphics, color grading, captioning, and stakeholder review. Keeping the project with one coordinated team helps maintain consistency from the approved concept through the final edit.
Step 5
Delivery
We deliver your video in the formats required for your website, fundraising events, donor presentations, social media, broadcast, or other approved platforms. We can also help your team plan the versions and technical specifications needed for distribution.

Corporate and Federal Training Video Production in Washington DC

RaffertyWeiss Media produces training videos for federal agencies, corporations, associations, and nonprofits across the Washington DC metro area. From Section 508-compliant eLearning modules for the Department of Labor and Department of Defense to onboarding series for Fortune 500 companies, we build training content that employees actually watch and retain. Our training video work spans instructor-led training, microlearning, scenario-based video, and interactive eLearning, all produced in-house from script to final delivery.

Featured Nonprofit Work

Introducing United to Beat Malaria
United to Beat Malaria
View Transcript
Inspire Games
Fourblock
View Transcript
Ban Assault Weapons: Aftermath
March Fourth
View Transcript
AmplifyHER: Social Media for Social Good
Girl Up
View Transcript

What Our Nonprofit Clients Say

If there was a 10 Star rating I would give it! With a full heart, I recommend RaffertyWeiss and say thank you — not just for your incredible work during the latest project, but for the spirit, care, and excellence they brought to every part of the experience.
Karin Childress-Wiley
FourBlock

Award-Winning Nonprofit Video Production

Common Questions About Nonprofit Video Production

Nonprofit video production helps organizations communicate their mission, show the people and communities behind their work, and explain how supporters can get involved. A well-planned video can support fundraising, donor engagement, advocacy, volunteer recruitment, public awareness, and program reporting across multiple channels.

The questions below address what nonprofits should understand about planning, budgeting, storytelling, production timelines, accessibility, and distribution. RaffertyWeiss Media works with nonprofit teams throughout the process to shape clear messages, coordinate stakeholders, capture credible stories, and prepare final videos for their intended audiences and platforms.

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Why Is Video Important for Nonprofits and Charities Today?

Video helps nonprofits communicate complex issues in a clear, human way. By combining interviews, real-world footage, graphics, and a focused message, organizations can show who they serve, explain why their work matters, and give donors, volunteers, and advocates a clear way to respond.

RaffertyWeiss Media produced the “Introducing United to Beat Malaria” campaign video to communicate the organization’s global health mission to donors and advocates. We also produced the NFL Virtual Draft COVID-19 Fund video for United Way, connecting a national event with the work of local communities during the pandemic.

The format and distribution plan should reflect the nonprofit’s audience and communication goal. A fundraising video, public service announcement, social media campaign, or event presentation may require different messaging, lengths, captions, thumbnails, and final versions to reach viewers effectively across each platform.

How Can Video Support Donor Engagement?

Video can help donors understand how a nonprofit’s work affects real people and communities. By combining personal stories, program footage, and clear information, organizations can put their mission into context and show how donor support contributes to the work.

RaffertyWeiss Media produced impact and gala videos for FourBlock, a nonprofit that supports post-9/11 veterans transitioning to civilian careers. FourBlock client Karin Childress-Wiley shared: “If there was a 10 Star rating, I would give it! With a full heart, I recommend RaffertyWeiss—not just for their incredible work, but for the spirit, care, and excellence they brought to every part of the experience.”

Effective donor videos connect individual experiences with the organization’s broader mission and provide a clear next step. Depending on the campaign, that may include making a contribution, attending an event, sharing the video, or learning more about the nonprofit’s programs.

What Makes a Nonprofit Video Compelling?

A compelling nonprofit video tells an authentic story that keeps people, communities, and the organization’s mission at the center. It explains the need clearly, shows the work in context, and creates an emotional connection without relying on guilt, exaggeration, or exploitative imagery.

Strong nonprofit storytelling often combines personal experiences with a clear explanation of the broader issue and the organization’s response. Thoughtful interviews, relevant supporting footage, respectful representation, and a focused message are more important than creating a video that feels overly polished or staged.

RaffertyWeiss Media produced “Ban Assault Weapons: Aftermath” for March Fourth, an advocacy video that placed personal voices at the center of a national policy discussion. We also produced “AmplifyHER: Social Media for Social Good” for Girl Up, a United Nations Foundation initiative, featuring young women advocates from around the world.

The video should end with a clear next step that matches the campaign’s purpose. That may include donating, volunteering, attending an event, contacting a policymaker, sharing the video, or learning more about the nonprofit’s work.

How Do I Define the Objective of My Nonprofit Video?

Define the objective by identifying the audience, the message they need to understand, and the action you want them to take before production begins. A nonprofit video may be designed to support fundraising, raise awareness, recruit volunteers, explain a program, or communicate impact to donors, board members, funders, and other stakeholders.

A clear objective guides decisions about the story, script, interview subjects, visual approach, call to action, video length, and distribution plan. Nonprofit teams should ask: Who needs to see this video? What should they understand? What should they do after watching it?

RaffertyWeiss Media produced “#NMWANow: Coming Soon” for the National Museum of Women in the Arts to build anticipation and encourage membership renewals ahead of the museum’s reopening. The pacing, messaging, and final call to action were developed around that communication goal.

Setting a specific objective early helps stakeholders evaluate creative decisions consistently and keeps the finished video focused on its intended purpose.

What Budget Factors Should Nonprofits Consider for Video Production?

A nonprofit video production budget should account for the full project, from early planning through final delivery and distribution. The cost depends on the video’s scope, filming requirements, creative complexity, number of deliverables, and review process.

Common budget categories include:

Pre-production: discovery, scripting, interview planning, storyboarding, scheduling, location coordination, and participant preparation

Production: crew, cameras, lighting, audio equipment, studio or location fees, travel, on-camera or voice talent, and the number of filming days

Post-production: editing, sound mixing, color correction, motion graphics, music or footage licensing, captions, and revision rounds

Delivery and distribution: platform-specific versions, alternate edits, accessibility requirements, paid promotion, and event or broadcast specifications

Nonprofits should identify their primary audience, communication goal, essential footage, and required deliverables before setting the production scope. In-kind contributions, such as access to locations, existing footage, or approved creative assets, may help reduce certain costs when they meet the project’s technical and scheduling needs.

RaffertyWeiss Media works with national organizations such as United Way and AARP, as well as community-focused nonprofits, to develop production plans aligned with their available resources, audiences, and communication priorities. Clear budget discussions during discovery help the team determine where to focus resources and reduce the risk of unplanned costs later in the project.

Can RaffertyWeiss Media Work Within a Nonprofit’s Budget?

Yes. RaffertyWeiss Media works with nonprofit organizations to develop production plans that reflect their available resources, communication goals, audience, and required deliverables. Early conversations about priorities, filming needs, timelines, and distribution help determine an appropriate scope and identify where the budget can be used most effectively. Contact us to discuss your project and production requirements.

Can RaffertyWeiss Media Produce Bilingual Nonprofit Videos?

Yes. We produce nonprofit video content in English and Spanish and have experience supporting multilingual outreach campaigns for organizations serving diverse communities. Depending on the project, bilingual deliverables may include translated scripts, voiceover, interviews, captions, on-screen text, or separate language versions for different audiences and distribution channels.

What Types of Nonprofits Has RaffertyWeiss Media Worked With?

RaffertyWeiss Media has worked with health and human services organizations, advocacy groups, educational nonprofits, veterans’ organizations, arts and cultural institutions, faith-based organizations, and international development nonprofits. Clients include the American Red Cross, AARP, United Way, Girl Up, United to Beat Malaria, FourBlock, and the National Museum of Women in the Arts.

Does RaffertyWeiss Media Produce Annual Report and Grant-Reporting Videos for Nonprofits?

Yes. We produce annual report videos, grant-reporting and program-impact videos, board recruitment videos, and documentary-style impact content for national health nonprofits and foundations. These videos help organizations present outcomes, program updates, and organizational priorities clearly to funders, major donors, board members, and other stakeholders.

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