We’re excited to share that Patrick Rafferty, founder of RaffertyWeiss Media, was recently featured on an episode of The Peel Podcast, hosted by Shelley McGuire.
With over 25 years of experience as an award-winning producer/director, Patrick brought a wealth of knowledge to the conversation—covering everything from high-profile commercial work to the complexities of producing media in the federal contracting space.
During the episode, Patrick shares behind-the-scenes stories working with cultural icons like Quincy Jones, Bobby Knight, and Bill Gates. He also unpacks the current landscape of government contracting projects, including how to navigate changes in the GSA environment, adapt to market shifts, and remain agile in uncertain times.
The episode covers:
- Strategic marketing in both commercial and government sectors
- The power of customized media assets
- Importance of 508 compliance and bilingual content
- How collaborating with other small businesses could be key with weathering the current storm.
Throughout the discussion, one theme remains constant: storytelling still matters—perhaps more than ever.
🎧 Listen to the full episode to hear Patrick’s insights and experiences firsthand.
👉 To connect with Patrick, follow him on LinkedIn.
