We help associations attract new members by showcasing the real value of belonging. Testimonial-driven videos, benefit explainers, and "why join" narratives that communicate your mission and move prospects to act.
Annual meetings, conferences, trade shows, webinars - we capture the energy and the key moments. Live broadcasts, post-event highlight reels, and speaker preview clips that extend the reach of every event.
We help associations keep members informed on policy developments, regulatory changes, and advocacy efforts. Complex legislative topics translated into clear, compelling video that reinforces your organization's voice.
We tell the stories of the people inside your association. Member spotlights build community, honor individual contributions, and serve as powerful recruitment tools for prospective members.
Consistent, branded educational content for new members, volunteers, and board members. Member benefits walkthroughs, compliance training, governance orientation - delivered in formats that work across your platforms.
The National Mining Association (NMA) faced a dual mission:
RaffertyWeiss Media created a comprehensive visual storytelling campaign that showed the modern face of mining. Over four days at two US mining locations, we:
The campaign delivered powerful results across multiple channels:
This multimedia campaign successfully repositioned mining as a high-tech, forward-thinking industry while highlighting its essential role in America's economic future. The content continues to serve dual purposes: attracting new talent to the industry while educating policymakers about mining's critical importance to our national infrastructure, economy, and technology sectors.
"I'm now on my third very extensive project with RaffertyWeiss Media and continue to be blown away by the team's capabilities, professionalism and the heart they bring to every single project. Simply put: this is a team that makes amazing things happen. From filming in underground mines to conducting interviews at 9,000 foot elevations on mountains without paved roads, I never heard a "no" when I asked them what was possible. Aside from the extraordinary production skills, their unparalleled people skills are what make RaffertyWeiss standout from other production and media companies. It's a singular talent to be able to put interview subjects at ease immediately and, in the end product, that comfort comes across to the viewer. You can tell that this is a team that loves what they do, enjoys the process, and takes great pride in delivering an end product that hits all the marks."
- Ashley Burke
Senior VP, Communications
In a world filled with rapid digital content, how do associations capture and maintain their members attention? The answer lies in a well-crafted video. It's not just a marketing tool; it's a storytelling medium that builds community, educates, advocates, and shows value in ways that text cannot. Think about it: when did a long email move you to action like a compelling two-minute story? Video for associations doesn't need Hollywood budgets; it focuses on authentic connection and clear communication. It brings your mission, your impact, and your members' stories to life.
This guide will simplify the process of association video production. We will focus on strategy, impact, and practical insights, including the technical aspects of video production. We'll explore how to utilize video as a key component of your communication strategy, transforming passive viewers into engaged advocates.
